Monday, February 4, 2008


Here's a bit of a sneak peak at my "reject" pile of sketching for the younger ranges, in the apparel project I am working on. Some of these are perhaps a little more appropriate for illustrations, rather than garment graphics, but I got on a bit of a roll, so I just went with it! The final design was a little more visually appealing, and I also went with a more commercial choice of character. The final design combined more graphical elements such as text and applique fabric, from other garments in the range.

I have almost completed the first boys story in the range, and today am moving onto the second one. I need to have the bulk of it done today in preparation for another progress meeting in the next couple of days.

Tomorrow I will go back and look at both stories together to see how they work under the one brand/label and to see if the product balance is right. I need to consider how both stories will look when presented together in store, and will also need to think about how the customer might buy items in the ranges to ensure that they are getting the best offering - and to encourage multiple purchases.

Type the rest here


Katie McDee said...

Your work is adorable! and thank you for visiting my blog!

Marie-Louise said...

I think that dragons and crocodiles always are funny to sign. Good luck whit the work in the future.